I don’t want my work to be seen as merch. I am not a brand.

 –  Yazmin Bradley

Sticky Teeth’s micro-interviews have less to chew off.  

 

Ft. words from creative professionals at the intersection of the arts and writing. 

 

In this edition, writer Yazmin Bradley speaks on the icky privatisation and forced consumerism of the creative process, and the humbling experience of getting intimate with beloved genres in community settings.  

 

xx Tahney

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Yazmin Bradley is a writer from unceded Dharug Land, Western Sydney.

She primarily explores class, the body and dragons. Her latest essay, Thirteen Ways of Looking at a Substack was published by The Suburban Review.
 

Tahney: What’s been on your mind?  

Yazmin Bradley: I’ve been grappling with the concept of Bookstagram for a while, it’s got me by the horns so to speak. Capitalism wants to privatise every inch of the creative process, render everyone a sole trader for the purpose of selling our skin, our hair – the dirt under our fingernails. Authors need successful Instagram accounts now. They need thousands of followers to justify to publishing companies why they are worth reading. 
 
What this means is that the author becomes a brand, the work a derivative ‘offering’ the way mindless content creators sell ‘merch’. I don’t want my work to be seen as merch. I am not a brand. I want to be cleaved from my work, abandon it. But instead, I’m labouring over a platform that is full of a lot of people unconsciously fuelling capitalism: it’s this vacuum of consumerism which prices out a lot of people. Surprise.  
 
We do the work of publishing houses for them. We feverishly sell to one other. We brand ourselves as ‘readers’ or ‘writers’ and crave more more more. 

Fav creatives working with writing/language? 

Toni Morrison, N.K. Jemisin, Willo Drummond, Amal El-Mohtar, Chloe Timms, George Eliot, Senaa Ahmad – actually, let’s talk about Ahmad for a moment. 
 
She has this gorgeous, sticky way of writing; images get lodged in your mind in hyperpop colours, gummy and tactile. Her prose is clipped, postmodern, an acerbic wryness that is too slippery to catch. It’s like trying to eat a stained glass window. 
 
N.K. Jemisin and Amal El-Mohtar make me excited, too, the centre of my chest starts tingling like popping candy. It’s like they chew up words and spit out magic, and then you have all this imagery and subtext to sift through. I feel like a dog doing an enrichment exercise. I come back to their work again and again and there’s no dulling of that feeling of awe and wonder.   
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A quote from one of them?

You will want to hear that Anne takes solace in these precarious days, so let’s say that’s true: She takes that trip she always meant to, an ethereal island resort where every day the indigo waters whisper Get out, get out while you still can and the jacarandas whistle a jaunty tune of existential dread. She cashes in her many retirement portfolios, she doesn’t so much throw parties as fling them, handfuls of bacchanalia into those feverishly starlit nights.

From Let’s Play Dead by Senaa Ahmad in Lithu

What have you been working on lately? 

I’ve been helping my grandmother write her memoir, and it’s forced me to engage a lot more with the genre as a whole and interrogate its conventions (it’s my favourite book genre). I was working at Parramatta Library when we first started her project, and it was one of those strange moments where timelines converge; my job was less rigorously bookish than it was community care and holding space for people’s stories, and here I was holding space for my grandmother too. 

So, I set up a workshop at the library to teach folks how to write their memoir. Some had dabbled in writing before, others had never tried. The workshop had started in silence, but by the end, I was able to step away from the table to fill up the tea and coffee stations. People were swapping stories without my help. The humbling fact was that I was no longer needed. 

IWhat else we should be reading in/on the arts? 

The most recent thing I’ve released was Thirteen Ways of Looking at a Substack for The Suburban Review, which was their creative nonfiction piece for #32 Subscribe. It’s mostly a continuation of my answer to questions 1 and 3, except it’s funnier (I think). I even write about doing a striptease and flaying my skin in it. Sexy stuff. There’s a little interview about it here. 

Anything that talks about Moon Wrasse.  


More on Yazmin Bradley here

Interview by Tahney Fosdike. 
 
Hey! My name is Tahney. I design words that fill the space between you, your creative project, and your audience.
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February 20, 2024

Anna Kate Blair speaks on the intersection of art, writing, and time. She explains her major concerns for lack of enough resources for the writing process itself, and also touches on history, capitalism and imagining alternative futures for creativity.

January 22, 2024

Brussels-based journalist Sarah Schug discusses the challenges of language in the art world, the need for accessibility, the diminishing value of art writing and her proud accomplishment—a self-published book on Iceland’s contemporary art scene.

December 17, 2023

Writer and editor Erin McFayden reflects on framing artistic activities as labour and advocating exploring the good it creates rather than its economic value – as well as her reccs for some artistic endeavours.

November 14, 2023

Writer Yazmin Bradley touches on the pressure on authors under the commercialisation of Bookstagram – how can we reclaim the creative process from capitalism? She also explores working with her grandmother on her memoir and the possibilities of Substack for creativity.